Brilliant Colors in Design: a Visual Voyage

We name the colors as characters in which many emotional things like love and hate or feeling and suffering, white and black. Many colors have associations and each of them has its own emotion in the visual world. Color are also a powerful design tool, which helps to create possible and impossible actions, so let's explore the visual space together without any obligations.

The design is very slippery. It should have a combination of things like logo, background, images, text and colors. It must be completely harmonious. Those with no taste in design need to learn a lot or ask for professional help. So if you want to gain some knowledge, we invite you to join us.

Color Psychology: Revealing Emotions

A color psychology is a field of learning that examines how different hues can trigger specific emotional reactions - how colors work together. It's like a toolbox for artists, designers, and creators to help them choose the right colors for their projects. Although individual perceptions may vary, certain colors tend to evoke common emotions:

Flamy Red: The color of love, strength and energy. Red stimulates our senses and can cause a feeling of excitement. Brands often use this color to convey passion and courage.

Soothing Blue: Associated with clean and stability. It has a calming effect. Well used by in spheres of health and wellness.

Flawless Yellow: Best to use for cheerful and optimistic designs. However, too much yellow can cause a feeling of anxiety.

Organic Green: A green represent a nature, growth and peace. This color are often used in environmental and eco-friendly designs.

Stylish Purple: Symbolizing luxury, creativity, and wisdom. It is a color which can enrich the design and adds more elegance.

Energizing Orange: This color is energizing, positive and vibrant. Dedicated to cozy design and creation of its environment.

Balanced Neutral: Black, white, gray, and brown are versatile neutrals that compliment other colors. These colors are neutral for simple designs and are quite often used to create an overall look.

Warm colors usually create energy, excitement, and evoke passion, while cool colors calm and relax.

Creating Harmonious Color Combinations

Now, that we know the meanings of the colors, we can start to generate their combinations for the design which is unique and eye pleasing, that brings a harmonious and visually appealing. Designers use various color schemes to achieve specific effects:

Monochrome Combinations

Using different shades of one color. Monochromatic schemes create and elegant seamless look, ideal for conveying a sense of simplicity and sophistication. It is a great color scheme strategy if you want your brand to be identified with a particular color.

Example of complementary color combinations are:

• Dark blue, slightly lighter blue and light blue

Complementary Combinations

Matching colors on the color wheel opposite each other. Complementary patterns create a great contrast and can be eye-catching and dynamic. These contrasting color schemes can also be found in nature and lend a vibrant yet natural feel to a design.

Examples of complementary color combinations are:

• Red and green
• Blue and orange
• Yellow and purple
• Yellow-green and red-purple
• Red-orange and blue-green

Analogous Combinations

Colors that are close to each other on the color wheel are included. Analogous schemes provide a smooth transition between shades and are usually used to achieve a calming and pleasant effect. Also, be wary of choosing colors that are too closely related, as they may blend together and wash out your design.

Examples of analogous color combinations:

• Violet, blue, and teal
• Red, fuchsia, and purple
• Red, orange, and yellow
• Green, blue, and purple

Split-Complementary Combinations

The split combination comprises one color and two colors symmetrically placed around it. This strategy adds more variety than complementary color schemes by including three hues without being too jarring or bold. Using this method, we end up with combinations that include warm and cool hues that are more easily balanced than the complementary color schemes.

Examples of split-complementary color schemes:

• Red, blue-green, and yellow-green
• Blue, red-orange, and yellow-orange
• Yellow, blue-purple, and red-purple
• Purple, yellow-orange, and yellow-green

Triadic Combinations

Includes three colors evenly spaced on the color wheel. Triadic Schemes offer a balanced and visually stimulating composition. The first color in triadic color palettes is the dominant color while the colors that follow are accent colors. You can manipulate a triadic color palette by brightening or saturating the colors.

Examples of triadic color combinations:

• Red, yellow, and blue
• Purple, green, and orange
• Blue-purple, red-orange, and yellow-green

Tetradic Combinations

Like triadic color scheme, the tetradic color combination involves colors that are equidistant. Except these color combinations use four colors instead of three. You can find a tetradic combination by placing a square on the color wheeland choosing colors in each corner, or by choosing two opposite sets of complementary colors.

Examples of tetradic color combinations:

• Red, green, blue-purple, and yellow-orange
• Yellow, purple, blue-green, and red-orange

Image credit to: oberlo

Improving User Experience with Colors

In digital era colors can affect user experience (UX) on websites and applications. Here are some topics how colors influence UX:

• Use color to create visual hierarchy and guide users through the design.
• Use contrasting colors for call-to-action buttons to draw the user's attention.
• Use muted colors for non-critical elements to reduce image noise.
• For items that require attention or power, use warm colors like red and orange.
• Use cool colors such as blue and green for elements that require calm and relaxation.
• Consider emotional color associations when choosing a design.
• Test the design with your target audience to ensure that colors effectively evoke the desired emotions and behaviors.
• Designers must consider color contrast to ensure that content remains legible for users with visual impairments.

What Colors Mean in Different Cultures

In different corners of the world have different understanding of colors and their meaning, so we will outline them without going too far:

• Red: In Western cultures, red often symbolizes love or danger, while in Eastern cultures, it represents good luck, wealth, power, beauty and prosperity.
• Yellow: In some of Western cultures yellow signifies jealousy, betrayal, weakness, and contradiction. In Eastern and Asian cultures yellow has represented bravery, wealth, and refinement. For example in Thai, yellow is the lucky color.
• Blue: In Western cultures, blue is commonly associated with feeling and melancholy. In other hand in USA that color symbolizes trust, security, and authority. In many Middle Eastern countries, blue means safety and protection, and is symbolic of heaven, spirituality, and immortality.
• Green: In Western cultures, green represents spring, money, freshness, inexperience, jealousy, greed, and Christmas. Most Eastern and Asian cultures relate green with new and eternal life, new beginnings, fertility, youth, health, and prosperity. Across many South American cultures that are rich in forests, green symbolizes death.

More of color meanings in different colors you can read here: huffpost.com

Final Thoughts

It doesn't matter what your favorite color is. The most important it is your most lovely. We hope that you have enjoyed the world of colors in our blog, where we aim to make your visual voyage as smooth as possible, that you remember our advices and helpful things when designing.