Reddit Has Refreshed Its Brand: Evolve the Future
Reddit is a social news website and forum where content is socially curated and promoted by site members through voting.
The Reddit by self was founded in 2005 by American entrepreneurs Steve Huffman and Alexis Ohanian. The company's headquarters are in San Francisco. Back in 2017 was launched the first Reddit mobile app. This social news website wasn't improved a long time till now. The guys from design studio Pentagram create an outstanding rebrand, the new 3D styled Snoo logo and refreshed the whole web design with a new visual elements. It's now an ideal time to evolve the brand to be more integrated, intuitive, and global written on Reddit.
“As we expand our global presence into new markets and engage with more audiences from advertisers and developers to redditors and moderators, we need to strengthen our brand foundation to allow for more creative and consistent expression. Our goal remains to focus on redditors' needs and make it simpler to bring community, belonging, and empowerment to everyone in the world,” said Reddit’s Chief Marketing and Consumer Experience Officer, Roxy Young.
The company has ordered a custom typefaces, Reddit Display and Reddit Sans. One of them are responsible to incorporate the theme, the shape of conversation bubbles and its ideal for bold headlines too. A Reddit Sans was created for the Internet, with clear, understandable letterforms that maintain the warmth and eclectic nature of online conversations. Their goal is for Reddit Sans to be open-source and available on GitHub and Google Fonts.
The colors of the website and communications was also custom designed. The designers create an OrangeRed as a main and GuavaPink, LimeGreen, BananaYellow, and JuniperBlue for a conversation bubbles. They in the same moment change the old style with more expressive color palette without any doubts.
Hello to a new 3D style Snoo mascot logo. With this next evolution, Snoo is more lively than ever, moving into 3D with updated poses, expressions, and reactions. The alien mascot is a small white figure with a round belly, bear-like ears, orange eyes, one antenna and an open smile.
With a new style Reddit gets more attractive and intuitive for the growing base of members.
"Reddit has a distinctly genuine sensibility to it, expressed in the forms of unique features on the platform and an alien mascot," said Pentagram.
