Visual Identity of Elvis Presley for the 21st Century
A musician and actor icon Elvis Presley has been rebranded by Studio Herrström and made his fans gratify.
How to make such a well-known icon of the 20th century that to be understood by modern audience? The designers from Studio Herrström finds the answer. They resurrected the legendary maestro Elvis Presley to the present day and creates a marvelous visual identity. It's an awesome artworks and visuals which let to remember this artistic musician and actor for people who knows him from different imagery that smells very authentic and realistic.
Elvis had a great impact on many people and he stuck in their hearts. That was a complete blessing. He shared his love with his fans and was a super shining star everywhere and always.
Quick Facts
- A true name: Elvis Aaron Presley
- Born: January 8, 1935
- Died: August 16, 1977
- Birthplace: Tupelo, Mississippi
- Spouse: Priscilla Presley (1967-1973)
- Child: Lisa Marie Presley
- Astrological Sign: Capricorn
A Story That Returns
Elvis Presley came from very humble beginnings and grew up to become one of the biggest names in rock ’n’ roll - commonly referred to as “The King” of the genre. In mid. of 1950s he was entered the radio and television. On August 16, 1977, the 42-year-old died of heart failure, which was related to his drug addiction. From that time he never lost its popularity, till now many calling him as one of the world's most popular music icons.
Its prestigious music is still alive and remember his crazy time, when many was absolutely in love with him and what he are doing. For many he was an example, people imitated him, his hair style and clothing.. Elvis was the real deal.
His story was most recently reignited for a new generation in Elvis, a Baz Luhrmann film in which actor Austin Butler brought the singer hauntingly back to life, with Tom Hanks playing his Machiavellian manager, Colonel Tom Parker. In fact his story was and is very fascinating, there was a lot of everything, but is not worth expanding as can write a book only about his lifestyle. The story keeps coming back and haunting this gentleman in new ways.
Life Was Born Again
Having rebranded Whitney Houston a year prior, Austrian creative agency Studio Herrström was invited by "Sony Music" to design a new, unified, visual identity for Elvis Presley. The company aimed to create an identity that would emphasise and embrace the characteristics of Elvis.
By taking a holistic look at visual expressions in his discography, stage sets, appearances, jewelry and clothing we took aim at creating an identity that would emphasize and embrace the characteristics of Elvis.
The new style and branding always are updated in Elvis website, as well the social networks and streaming channels such as YouTube, Spotify and Instagram. Over the years, several documentaries and films have explored the enigmatic performer. In one of the videos, "The Story Behind Elvis", was awarded at the Webby Awards as a People's Voice Winner.
Take a Look at the Gallery below about the Elvis Presley rebrand:
Elvis Presley
